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Lazeeza Business Model Canvas

🍽️ Lazeeza Food Management

Refined Business Model Canvas - Middle Eastern Cuisine Excellence

Key Partners

  • Supplier bahan mentah premium
  • Delivery platform (Grab, FoodPanda)
  • Event & wedding planner
  • Influencer makanan & food vlogger
  • Badan halal (JAKIM)

Key Activities

  • Operasi harian (dine-in/delivery)
  • Catering & majlis besar
  • Marketing digital (FB, IG, TikTok, YouTube)
  • Live engagement (demo masakan, Q&A)
  • Inovasi menu & produk frozen
  • Customer Relationship Management

Value Propositions

  • Hidangan autentik Timur Tengah (Biryani, Kabuli Plou)
  • 100% Halal, segar, berkualiti tinggi
  • Pakej catering premium untuk event
  • Produk frozen & rempah khas Lazeeza
  • Suasana mesra keluarga + aircond
  • Parking mudah & lokasi strategik

Customer Relationships

  • Servis mesra & personal
  • Loyalty program (kad ahli, points)
  • Aktif engage melalui media sosial
  • WhatsApp/Telegram reminder & follow-up
  • Cabutan bertuah & giveaway

Customer Segments

  • Pencinta makanan autentik Timur Tengah
  • Keluarga Muslim urban
  • Eksekutif & pekerja pejabat
  • Pelanggan majlis (wedding, aqiqah, korporat)
  • Komuniti yang pentingkan sijil halal

Key Resources

  • Resepi signature Lazeeza
  • Chef & pasukan dapur berpengalaman
  • Premis strategik & food truck
  • Dapur & peralatan catering lengkap
  • Branding, media content & reputation

Channels

  • Kedai fizikal (dine-in)
  • Platform delivery online
  • Website rasmi & e-commerce
  • Media sosial (FB, IG, TikTok, YouTube)
  • Live demo masakan & behind-the-scenes
  • Partner dengan event organizer

Cost Structure

  • Sewa kedai, food truck & utiliti
  • Kos bahan mentah import & tempatan
  • Gaji pekerja & staf sokongan
  • Kos marketing digital & ads
  • Maintenance dapur & logistic catering
  • Kos packaging (frozen & takeaway)

Revenue Streams

  • Jualan dine-in & takeaway
  • Online delivery
  • Catering & event package
  • Produk frozen & rempah eksklusif
  • Food truck/event booth
  • Workshop/demo masakan berbayar